Design Moves From the Bottom of the Food Chain
September 28, 2009 | Levent OZLER
Something interesting is happening in the world of design.
Many artists think of designers as marginally above advertising executives in the creative food chain.
They're the poor cousins, the guns for hire, the ethically challenged and morally questionable distant relatives of the fine arts.
After all, designers are the people whose job it is to take all that beauty, wonder, talent and distil it into car ads and shopping brochures.
Yet there has been an abrupt change in the role of the designer that many have barely noticed.
Increasingly, design is the point at which creativity and intellect connect.
more: theage.com.au/news/entertainment/arts/design-moves (99)
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