What Tom Peters is Reading: Lovemarks!
June 21, 2004 | cHoman
May 2004 Tom is very excited about a just-released book, Lovemarks: The Future Beyond Brands, by Kevin Roberts. Here's his quote that will give you an indication why:
"Trustmarks come after brands; Lovemarks come after Trustmarks. Think about how you make the most money. You make it when loyal users, heavy users, use your product all the time. So having a long-term Love affair is better than having a trusting relationship."
We recommend this book highly!
more: tompeters.com/toms_world/read.asp (306)
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