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New Rieju RS3 to be Unveiled in Milan

New Rieju RS3 to be Unveiled in Milan

November 3, 2009  |  Levent OZLER

Rieju RS3 01

Rieju has announced that it will unveil the replacement for their RS2 range of small capacity sports bikes at the EICMA 2009 International Motorcycle Show in Milan on November 9. The new RS3 will have its official press unveiling at the EICMA 2009 International Motorcycle Show in Milan where the brand new model will take centre stage.

From November 10-15, in Hall 6 stand L18 of the Milano Fiera, this exciting new motorcycle will be shown to the public for the first time. Rieju has developed this completely new 'ground up design' working in collaboration with two of Europe's leading motorcycle design and development companies, ArianeTech Ingenierķa and Xenophya Design. An evolution of the original RS concept, the new RS3 combines sport bike technology with comfort and versatility aimed squarely at the youth market.



Rieju RS3 02

Rieju RS3 03

These images give a glimpse into the design process; including design studies and sketches, photos from the clay model construction process and CAD images.

Established in 1934 the Rieju brand has great European heritage and has evolved to become a major small capacity motorcycle producer with over 17% market share of all 50cc geared motorcycles sales in the EEC and over 27% market share in Spain.

Rieju RS3 04

Jamie Masterman Commercial Director for Rieju UK Ltd commented, "The development of the new Sport RS3 series is key to our corporate goal of providing competitive sport machines at competitive prices in the small capacity sectors, we look forward to building the Rieju brand in the UK and aim to mirror its incredible success in the rest of Europe".

In addition to the sports bike development, the 2010 range will for the first time in the UK include the eagerly awaited Yamaha competition powered MRT 250 & MRT 450 XC machines.

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Xenophya Design
Unit 40B Colbourne Crescent
Nelson Park, Cramlington
Northumberland NE23 1WB
United Kingdom
phone: +44 (0)1670 735588
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xenophya.com (1147)
[Industrial Design Consultancies]
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