BeMoved: Futuristic Coffee Machine by Douwe Egberts
November 4, 2009 | Levent OZLER
Douwe Egberts unveiled a conceptual coffee machine, called BeMoved.
It is the world's first coffee machine that can be operated by movement alone, bypassing the need for users actually having to touch it.
The development of BeMoved, by a small team at the Research & Development department in Utrecht, enabled Douwe Egberts to experiment with technology, interactive design and new types of coffee.
BeMoved is intended as a source of inspiration for future global innovations in the area of coffee.
The development of BeMoved is based on the idea that modern consumers would like to be able to interact with products on a more personal level and enjoy more varied experiences with coffee.
Being the market leader in coffee and tea, Douwe Egberts is used to pay special attention to innovation, including developing the latest coffee machines and promoting new ideas about coffee for out-of-home and home users.
"With BeMoved we succeeded in raising human interaction with a coffee machine to a higher level," said Harrie Wessels, Design Manager at Douwe Egberts.
"In developing this concept we acquired a great deal of knowledge that can be incorporated in the design of future machines.
Now we invite the public to join us in developing our ideas about the future of coffee."
more: future-of-coffee.com/ (223)
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