Design Anywhere: Maximizing the Global Opportunity, Minimizing the IP Risk

Aberdeen Group announced the publication of the recent report, "Design Anywhere: Maximizing the Global Opportunity, Minimizing the IP Risk."

Global design strategies involve significant challenges in the management of distributed design as well as introduce risk in exposed product data and intellectual property.

However, Aberdeen found that effectively managed, a "design anywhere" strategy provides significant benefits, including an average 15% reduction in development time and an average 20% increase in revenue from products launched in new or emerging markets.

"It is easy to think that pursuing a design globalization strategy will automatically result in some significant cost-savings," explains Chad Jackson, Vice President of Aberdeen Group's Design to Deliver Practices.

"However, few companies have found how to best execute on this type of initiative.

For many companies, a global strategy leads to only incremental benefits.

When poorly managed, we found that a global design strategy can result in as much as a 12% increase in development costs."

Companies most successfully addressing the challenges of a global design environment not only shortened development schedules by an average of 15% and achieved an average 20% increase in revenue from products launched in new and emerging markets.

They achieved these benefits while simultaneously reducing development costs by an average of 19%.

more: aberdeen.com/summary/report/benchmark/5885-RA-desi (7)

---

---