Jaguar Design Chief Says Time for Auto Maker to Grow Up
November 12, 2009 | Levent OZLER
It's time for Jaguar Cars to "grow up" and stand on its own four wheels, the auto maker's top designer says.
"We're not going to be coddled by this big corporation anymore," Ian Callum says of Ford Motor, which sold the iconic British brand, along with Land Rover, to India's Tata Motors Ltd. last year for $2.3 billion.
In some ways, Jaguar has returned to its roots as a niche vehicle maker known for elegant styling and understated luxury.
Now, with an "entrepreneurial spirit" driving the company, Callum says it is time to once again play to the brand's strengths and think outside the box.
"We all know the best way to survive at the moment is innovation," he says.
more: wardsauto.com/ar/jaguar_design_grow_091109/ (29)
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