DMI 3rd Anthology Examines Design Thinking

Design thinking is a hot topic for future business success: it is about creating better things, while traditional analytic thinking is about choosing between things.

Co-published by DMI and Allworth Press, Design Thinking: Integrating Innovation, Customer Experience, and Brand Value, confirms that design, as a process and as an output, has greater opportunity to add value to the bottom line than any other business function.

Following the success of Building Design Strategy and Corporate Creativity, Design Thinking draws from the pages of the Design Management Review and explores point-of-views, techniques, and methods, as well as hands-on case studies from international thought leaders, including Marty Neumeier, Marc Gobe, Jesse James Garret, and Dave Norton.

The book is organized into three sections that focus on using design for innovation and brand building; the emerging role of service design; and designing meaningful customer experiences.

"This collection of work from some of the design industry's top thought leaders will further stimulate valuable discussion on how, through collaborative and innovative thinking, we can design a better future for all societies and business," commented Stefano Marzano, CEO & chief creative director of Philips Design.

more: astore.amazon.com/dexigner-20/detail/1581156685 (83)

---

---