Orbit Gum Partners with Evolution Bureau to Launch Innovative Video
November 21, 2009 | Levent OZLER
Evolution Bureau (EVB), a full-service advertising agency, and Orbit Gum unveiled a new stop-motion animation video titled "Orbit: Clean It Up" that features over 500 unique drawings created by an artist known as "Goons" that were shot in stop motion style over two days in Los Angeles.
The video tells a story about a ball of paper that rolls down a dirty street running into obstacles and cleaning it as it goes until it reaches a dilapidated old house that it cleans in a matter of minutes.
The story is intended to capture the brand essence of Orbit gum - clean - and highlight the importance of making the world a cleaner place.
more: orbitcleanitup.com/ (86)
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