The Medium is the Message: And 50 Other Ridiculous Advertising Rules
December 4, 2009 | Levent OZLER
Advertising. It's been called the greatest art form of the 20th century, as well as the biggest evil man has ever produced.
Whether or not you believe in a thing called ARTvertising or are of the opinion that advertising, along with branding and marketing, is downright diabolical, you're bound to find this book a source of inspiration.
Anneloes van Gaalen collected and researched a total of 51 rules, including "The Medium is the Message", "Make the Logo Bigger" and that old favorite "Sex Sells".
The Medium is the Message is part 2 in the already successful Ridiculous Design Rules series.
more: astore.amazon.com/dexigner-20/detail/9063692153 (84)
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