Core77 Interviews Moray Callum, Ford's Director of Design
January 12, 2010 | Levent OZLER
Yesterday was perhaps the biggest day in recent memory for Ford, as the manufacturer swept the North American Car and Truck of the Year awards and, just a few minutes later, introduced its brand-new Focus to the world.
A far-cry from the dowdy Foci currently on the road, the 2011 Focus marks a significant turning point for Ford, both in terms of the company's heightened emphasis on the global small-car market and its approach to design.
Core77 sat down with Moray Callum, Ford's executive director of design, to discuss the shape of the next wave of sustainable cars, the new Focus, and how the iPod changed the way car designers approach new projects.
more: core77.com/blog/events/detroit_auto_show_2010_core (68)
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