IAB Case Study Road Show: Digital Media Success Stories
January 27, 2010 | Levent OZLER
IAB Case Study Road Show: Digital Media Success Stories is a new event series that responds to the growing surge of interest in the best interactive advertising campaigns.
The marketers, agencies and publishers responsible for these campaigns will be onstage to share what transforms advertising from good to great.
"At the many conferences I attend, there is always one 'eureka moment' centered on a great case study," said Randall Rothenberg, President and CEO of the IAB.
"So we decided to create an entire day of only gems of interactive marketing that can empower our audience to put to work what they learn and continue to raise the creative bar for this industry."
more: iab.net/events_training/csrs/overview (65)
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