Paint the Town Green: Dulux Eco-paint Shows Value of Green Innovation
February 1, 2010 | Levent OZLER
Green innovation can save companies money and open up new business opportunities, according to a report released today to coincide with the launch of a new range of eco-paint.
Dulux Ecosense has half the carbon and water footprint of the standard paint the company was selling two years ago, the range has cut waste by 40 per cent and volatile organic compounds have been virtually eliminated, meaning no lingering odour.
It's just one of a range of green, money-saving and money-making innovations to come out of a three-year project which studied how to improve the sustainability of paint across its whole lifecycle. They are detailed in Paint the Town Green, which explains how businesses in other areas can profit by applying the same sustainable innovation methods.
"By studying the entire life cycle of paint we've found many ways to make it more sustainable and gain competitive advantage," said David Brunt, Global Environment and Sustainability Director, ICI Paints AkzoNobel. "We are seizing these opportunities by launching eco-friendly paints, lighter packaging, new recycling services and other innovations."
"If such great things can be achieved by applying sustainable innovation to paint, imagine what we can do with other products and services like cars, mobile phones, holidays and homes," commented Peter Madden, Chief Executive of Forum for the Future, the independent sustainability experts, which collaborated on the three-year project with AkzoNobel.
Paint the Town Green explains how to carry out sustainable innovation and the business benefits it can achieve. It is illustrated with examples of the new products and services ICI Paints AkzoNobel has launched, saving energy, resources and reducing waste.
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