Santander Develop Marvellous Game

Following Santander's UK launch and renaming of Abbey and Bradford & Bingley, creative agency Marvellous was tasked to create a cross-digital game as part of the rebranding campaign to engage users with the Santander creative device - red bricks.

The game, called Red Brick, is a problem solving exercise available to play as an iPhone app, mobile game and Facebook widget.

It allows users to test their playing skills by moving the Santander red brick across a landscape and building a bridge.

In doing so, players negotiate various obstacles and collect bonus coins as quickly as possible.

Players can challenge a friend and scores can be posted to Twitter and Facebook.

"This is the first time we have produced anything like this for use in a campaign," stated Keith Moor, Director of Brand and Communications at Santander in the UK.

"The development of the 'Red Brick' game is a clear demonstration of Santander's forward thinking approach to media as we continually seek out new and unique ways of engaging with our customers."

"This game is a clever opportunity for Santander to positively engage with consumers across social digital channels and increase awareness of the brand as a market leading banking group with a common global identity," commented Jon Carney, founder and CEO of Marvellous.

"Social channels offer a great way for brands to cut through with their message in surprising ways."

more: itunes.apple.com/gb/app/santander-red-brick/id3483 (97)

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