Film at First Sight

Before the mid-1950s, most Hollywood movie title cards and opening credits were typographically static (and routinely bland).

Then Saul Bass came along with the first animated title sequence, for "Carmen Jones" in 1955.

Bass, a Los Angeles graphic designer, introduced the novel idea of beginning a film with a moving graphic narrative to establish a mood or set a tone through a kinetic confluence of images and typefaces, often set to music or sound effects.

more: tmagazine.blogs.nytimes.com/2010/02/03/graphic-con (28)

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