Digital Schedule: Live Streamed Fashion Shows and Fashion Films
February 8, 2010 | Levent OZLER
The British Fashion Council announced that the first Digital Schedule will launch on 19th February at London Fashion Week.
This new initiative will bring together live streamed fashion shows and a selection of digitally presented fashion films created by some of London's most innovative designers.
Digital Schedule is the new element of London Fashion Week, where a global audience will be able to view fashion shows live from the BFC show venue at Somerset House, as well as those of select designers who will live-stream their shows from other venues in London. The fashion films on the Digital Schedule will be presented by the designer, many in a newly dedicated Digital Space at Somerset House, whilst some will be premiered online.
Hussein Chalayan, a designer at the vanguard of integrating fashion and technology will present three of his most iconic films from the past decade. Boudicca, another pioneer of the fashion film genre, will be showing a film from their archive.
"This is a significant step in developing our digital strategy," commented Caroline Rush, CEO, British Fashion Council.
"Enhancing designers' experience and reach through London Fashion Week is an important area of development for the future."
more: londonfashionweek.co.uk/digitalschedule (209)
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