Chris Anderson to Discuss New Manufacturing Economy

The Savannah College of Art Design announced that WIRED editor-in-chief Chris Anderson, one of the most insightful and articulate voices at the center of the new economy today, will speak Wednesday, February 24, 7:30 p.m., at Trustees Theater, 216 E. Broughton St.

Anderson's highly anticipated presentation will identify important new trends in the economy and describe models for seizing the business opportunities these trends represent. The event is free and open to the public, and will be simulcast at SCAD's new Digital Media Center in Atlanta.

In his lecture, Anderson will discuss how "atoms are the new bits of the next Industrial Revolution," a topic he also explored in WIRED's February issue. According to Anderson, networks, 3D printers and other technologies are reinventing business, from garage hackers to Chinese knock-off factories. Open-source product development is no longer limited to electronic information, but is applied now to the creation of physical products.



Anderson is a well-respected author and speaker outside of WIRED magazine as well. With his New York Times bestseller "The Long Tail," he named the "niche" as a powerful new force in the economy and discussed why the future of business is in selling small quantities of more things to the few people who want those things; how all those small communities together make up a vast market potential; and how the efficiencies of digital and Web technology make niche businesses possible.

Anderson also recently published "Free: The Future of a Radical Price," originally as an article in WIRED magazine and then as a book that has generated incredible buzz and debate. In his presentations based on this research, he explains why "free" is the future of business, how businesses can thrive through "freeconomics," and what business models look like when free has emerged as a full-fledged economy.

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