The Hot Seat: Superfad and Atletico Take Sharika on a Wild, Animated Journey

Superfad has just produced a dazzling animated SEAT commercial for agency Atletico that combines a myriad of animation styles and techniques with live action, visual effects and architectural design. At the center of the eye-popping spot is international superstar Shakira who is about to embark on a European tour, which is sponsored by SEAT.

"This job encompasses every bit of animation and live action knowledge we have amassed over the years," commented Superfad Creative Director Adam Parry. "The clients and the agency Atletico have been a real dream to work with and Shakira had to take a leap of faith and trust us to take her on this fantastic visual journey. We've had a blast every step of the way."

2D motion graphics & graffiti design, live action with dancers and glitter explosions, 8 bit pixel style animation, full 3D city build & animation and a stop frame animation shoot mixed with 3D characters are all part of the otherworldly commercial. The project took about eight weeks to produce and can be seen throughout Europe.

The spot and brand affiliation link the young, sporty image of SEAT with the musical talent of Shakira, who is currently enjoying great success with her latest album "She Wolf."

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