Partners in Design Leadership: AIGA Partners with F+W Media's Design Community

AIGA and F+W Media's Design Community, which includes the brands Print, HOW and the I.D. Annual Design Review, have announced a major partnership called "Partners in Design Leadership." The goal of this new partnership is to collaboratively advance the concept of design thinking, the relevance of design in problem solving and the leadership role designers play in our society.

This shared mission of advocating for design relevance and leadership will take several forms. There will be a leadership presentation, an AIGA Resource Center and a special presentation by AIGA president Debbie Millman at the HOW Design Conference in June; a quarterly webcast series on the subject of design relevance and design leadership will begin in April; and a dedicated AIGA leadership section on the HOW and Print websites will debut in June. There will also be collaborative efforts at the AIGA chapter level to advance the mission of relevance and leadership within local design communities.

"Our mission is to inspire, educate and inform designers, helping them to realize their talents and to advocate the value of design among the media, the business community, public agencies and the general public," said Richard Grefe, executive director of AIGA. "By working in partnership with F+W Media's Design Community, we will further our goal to advance the design profession and communicate the value of design to audiences outside the profession."

"AIGA, HOW and Print are powerful brands serving the global design community with a common objective-to serve the needs and best interests of that community," added Gary Lynch, publisher and editorial director for the F+W Design Community. "The Partners in Design Leadership initiative enables us to use our collective resources to further this shared mission. Collaborating on programs, events and resources for designers only benefits the community at large and will expand the role of design, today and in the future."

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