PromaxBDA announced that the visionary and internationally renowned designer Stefan Sagmeister will be delivering a keynote address at PromaxBDA: The Conference 2010.
Sagmeister, an Austrian native, is touted by many as one of the most influential designers in the world.
As founder of a New York-based design shop, Sagmeister, he has created revolutionary designs for such clients as Adobe, HBO and the Guggenheim Museum.
The Grammy Award-winning designer is renowned for his work creating album covers for a variety of music artists including The Rolling Stones and Lou Reed.
Sagmeister has also authored and designed a groundbreaking interactive book, "Things I Have Learned in My Life So Far," in which he illustrates personal truths using large-scale designs.
Sagmeister spells out one of these maxims, "Trying to look good limits my life," by positioning the letters of the phrase on several untraditional outdoor canvases, such as a chain link fence and a swimming pool.
"Stefan Sagmeister is known for pushing the envelope with his larger-than-life designs, but his groundbreaking philosophy on productivity is also having a profound impact on the creative community at large," said Jonathan Block-Verk, President and CEO of PromaxBDA.
"PromaxBDA attendees will benefit immensely from this exclusive look into Sagmeister's uniquely creative approach to his work."