IAAD Exhibition - The Car That Does Not Exist
July 29, 2004 | bengisu
The work of Transportation Design students at the Institute of Applied Arts and Design - Turin, will be shown in an exhibition covering the study and planning of a concept car for Fiat, and a new sedan for Honda. Titled 'The car that does not exist', the exhibition will open on Monday 28th June at the Automobile Museum of Turin (press 2pm, public 6pm) and runs until 2nd September. In addition to the students projects, the exhibition includes historic vehicles and prototypes from both brands.
The exhibited works will present historical and concept research boards, sketches, traditional and digital renderings. The projects have been developed in collaboration between IAAD-Turin, Fiat Auto Advanced Design and Honda Europe.
The Fiat project aimed to develop a vehicle to improve and strengthen the image of the Fiat brand. Students could choose any concept, from city-car to luxury car, SUV, crossover, as well as completely new concepts. The vehicle should have a strong character and a remarkable impact on the public, it should become a symbol vehicle, that allows the public to understand that Fiat group is evolving and gaining in prestige.
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