Creative Barcode announced 360 degrees - a series of events that will provide a 360 degrees view of the relationship and process between buyers and providers of design. Leading design and innovation directors from top corporate brands will present an overview of their experiences, needs and expectations of external designers during these informal events.
The second speaker of the series will be Frank Stephenson, Design Director, McLaren Automotive. Frank Stephenson was born in Casablanca, Morocco on 3rd October 1959 to a Norwegian father and a Spanish mother. He attended an international school there until the age of 11, then moved to Istanbul, Turkey, where he lived until the age of 16 and following that, graduated from high school in Madrid, Spain.
He then enjoyed an intensive motocross career over the next six years, racing in national championships in various categories. At the age of 23, he took the decision to further his education in the field of automotive design and in 1983 began his studies at the renowned Art Center College of Design in Pasadena, California. He graduated in 1986 and started his automotive career at Ford in Cologne, Germany where he was involved mainly with the design development of Ford's newest rally car, the Escort RS Cosworth.
In 1991 he moved to BMW in Munich where his main design contributions were the X5 and the new MINI. After his stint with the BMW Group, he took up the position of Design Director for Ferrari and Maserati in 2002, the first person in this new role. While there he was responsible for the designs of the Maserati Gran Sport, the Maserati MC12, the Ferrari 430 and the Ferrari FXX Super Enzo. In 2005 he was promoted to Design Director for the rest of the Fiat Group, including Fiat, Lancia and Alfa Romeo, and tasked with the design development of the Fiat 500, the Fiat Bravo and the Alfa Romeo Mito. In 2008 he took on the position of Design Director for newly formed McLaren Automotive at their stunning technology centre in Surrey, England. Currently he and his design team are deeply into creating a new range of innovative supercars, targeted at setting the bar at a new level, a challenge that they are all relishing.
Events are limited to a maximum of 40 people; and subject to popularity, may be limited to one representative per company. Email Emily Miller to reserve your place: e.r.miller at creativebarcode.com
Date: Tuesday, 15 March 2011
Time: 5:00 - 7:00pm
Cost: £59 plus VAT includes refreshments
Venue: University Women's Club
2 Audley Square
London W1K 1DB
Frank Stephenson: McLaren Automotive Design Director Speaking at Creative Barcode 360
| by Levent Ozler