Fashion and Sport are Being Hopelessly Entangled in Athens
August 15, 2004 | Levent OZLER
Even those of you who don't care about gold medals and world records can't have failed to notice that the Olympic games are around the corner. Oh yawn, not more boring old athletes in shiny tracksuits ... well, not any more. Sport is as much about fashion as it is about sport. In recent months, Vogue in the US and GQ in Britain have both run shoots of Olympic athletes, while medal hopeful Paula Radcliffe was photographed in Alberta Ferretti for this month's issue of Vogue in Britain. These days, you're just as likely to see David Beckham's name in the style
section as on the back page, or Freddie Ljungberg in his Calvin Klein pants as running around a pitch. Maria Sharapova may have won Wimbledon, but she also picked up a modeling contract along the way.
But when did sports stars become so fashionable? Glenn Hoddle and Chris Waddle -- great names, even better mullets. But style icons? Not likely. Seb Coe, Martina Navratilova, and Tessa Sanderson -- fantastic athletes but not really troubling Kate Moss in the style stakes. This sport/fashion love affair has all kicked off in the past 10 years.
It started after designers cottoned on to the fact that sports stars have lots of fans who will pay to look like them. More to the point, it's a relationship that makes sense. All those athletic bodies honed to perfection, all th
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