Global design consultancy Webb deVlam has collaborated with Valspar to create a groundbreaking actuator that changes the way consumers use spray paint. This new application will be used across all of Valspar's premium spray paint offerings, including Automotive and DIY, providing the brand with a marketable platform for growth and future innovation.
Webb deVlam cross-fertilized their expertise in beauty and personal care to develop the actuator. The firm's involvement included concept generation, consumer research, design development, engineering, and production tooling. The actuator design uses two primary components: a chassis molded in Valspar's signature gray color, and the over-cap denoting the color and finish. The chassis features a large finger pad, which alleviates finger fatigue. Lab results showed a 35% pressure reduction, compared to the previous model. Its intuitive design prevents accidental spraying via a locking system that is engaged when the cap is twisted 90 degrees.
Spray paint had seen little innovation since its introduction in the 1970's. On prototype tests, consumers gave great feedback, indicating that the new actuator was easy to use, aesthetically appealing, and provided faster and better coverage when compared to other brands.
"We saw the need for innovation and differentiation, however, only with the creative and technical skills of Webb deVlam were we able to visualize and commercialize the opportunity," commented Michael Watson, Global Managing Director, Valspar. "This actuator not only promotes ease of use, one of the key attributes sought by the consumer, but it also provides differentiation in what has been a dormant category, allowing us to further establish the Valspar brand."