Heineken has launched a spectacular light installation to mark its 140-year anniversary. The installation features five thousand iconic green Heineken bottles, each carrying an LED light inside to create a digital video screen.
The innovative exhibit is on view at the Heineken Experience in Amsterdam through January 3, 2013. As part of an open global party people are invited to share their own celebration messages through the power of Facebook which light up in a dynamic animated showcase, alongside bold visuals inspired by the brand's iconic evolution.
Heineken's Social Media Powered Installation to Celebrate Its 140th Anniversary
| by Levent Ozler