Producing the collateral for this event was a dream-project. Embracing the possibilities, we were inspired by the idea that a new era of typography, combining the craftsmanship of the past with a dynamic understanding of the digital, is upon us.
A fresh, Summery, RGB-like color palette and a 'responsive' series of morphing letterforms, drove home that typography's role is continuing to evolve.
Cassandra Zimmerman, Creative Director
Richard Smith, Creative Director
Jan Sabach, Design Director
Sarah Macreading, Designer
Typography: Typotheque Fedra Sans, Fedra Mono
Printing: Highroad Press