Biborg has created an immersive digital campaign for the European launch of Sony's latest PlayStation exclusive title, The Last of Us.
The Last of Us delivers an evocative journey of survival in a world radically transformed, twenty years after a virulent pandemic of the cordyceps fungus has ravaged the human population. The rich story provides a realistic experience that explores the depths of humanity through main characters Joel and Ellie.
To demonstrate the comparison between the game universe and everyday life, Biborg and Sony Computer Entertainment Europe (SCEE) created a device to explore what various European cities would look like before and after a pandemic disaster on the scale of The Last of Us. The interactive slider of 'before' and 'after', gives a glimpse into the radical changes the world would face following a major disaster, and how nature would seek to reclaim civilization.
The interactive gallery was fully developed in HTML5 for multi-device compatibility. It was also necessary to create all the content, find the original photos and produce the "matte paintings" of 12 European cities with a specialized team who also had worked on the TV series 'Spartacus.'
"We wanted this campaign to be both event-driven and easily adaptable, with a section for each existing digital media," commented Ismael El-Hakim, Business Director of Biborg. "It was a real pleasure to tweak every detail to do justice to this fantastic game. Ultimately the success of the campaign has exceeded our expectations, the evidence proved that the work we produced ultimately for Europe was also used overseas and in Japan! "