Nokia Raises Hopes Again
October 14, 2004 | Levent OZLER
Stateside stumbles notwithstanding, it's starting to look like Nokia is getting its game back.
The fact that some analysts are beginning to look at Nokia as a comeback kid says a lot about how far the wireless gearmaker has come. It was only earlier this year that consumers shunned the company's stale, blocky phones.
While slow to bend to fashion and to the demand for folding camera phones, Nokia has been able to throw its weight around on prices to help defend its position until new models were brought along.
This summer, because of the design debacle, Nokia's market share had dropped nearly 10 percentage points to 29%, from 39% late last year. But as of the most recent quarter, the company says it has regained share and now commands a third of the market.
Industry observers say Nokia's price-war tactics and new phone designs should help the big Finn win more sales at its rivals' expense.
more: thestreet.com/tech/scottmoritz/10187992.html (31)
188 impressions - 39,006 clicks
