Sullivan Creates Brand Identity for VCUarts' Institute of Contemporary Art

Sullivan Creates Brand Identity for VCUarts' Institute of Contemporary Art

Sullivan NYC has created a new brand identity for VCUarts' Institute of Contemporary Art, a revolutionary new art museum.

"Sullivan created a positioning that transcended the Institute itself, and represented the distinctive experience each visitor would have there.

We then developed the Institute's visual identity, based upon the building's unique footprint.

The work invites a variety of stakeholders-from students to alumni to creative professionals-to engage in a lifelong dialogue about art and design."

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