The 53rd D&AD Professional Awards is now open for entries. The competition now includes a number of new sub-category additions in response to the evolving creative landscape.
"There were two standout themes at last year's awards: innovation and creativity for good," commented Tim Lindsay, CEO of D&AD.
"Across the board we saw some exceptional demonstrations of the power of creativity to push boundaries through ideas that fundamentally change peoples' behaviours for the better.
In 2014, we saw White Pencil winners also awarded the ultimate accolade of a Black Pencil for the first time, but we don't want to stop there. We want to see even more inspirational and innovative ideas that raise the bar even higher.
In fact, one challenge I'd like to set is to see White Pencil winning work from brands, as well as NGOs and charities. Show us just how influential creativity can be by proving how you can do well by doing good, too."
For the 2015 Awards, commercial work released between January 1, 2014 and February 28, 2015 will be eligible.
The extended deadline for entries is February 25, 2015.
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