Demand for Exclusive Design from US Retailers
October 15, 2004 | Levent OZLER
With increasing competition round the globe in textile market, major retailers are demanding exclusive designs. This demand comes to prevent rival firms from copying product patterns and designs.
The US-based retail majors, including Wal-Mart, Bed Bath and Beyond, are increasingly demanding exclusivity of product designs from domestic textile exporters.
The retail chains are asking their dedicated suppliers in India to patent designs to prevent large-scale copying by companies from China.
As textile export volumes from India are poised to increase sharply in the next few months, US retailers want to ensure exclusivity of designs, mainly in segments like home textiles.
Bed linens, which have a higher element of exquisite embroidery designs, are among the products that are being patented. In some cases, retail chains themselves are patenting the Indian products.
The distributor for the Dicitex group, one of the largest home textile exporters from the country, recently patented its embroidery design after it was copied by a Turkish exporter.
Swavelle Millcreek, which supplies products for retail chains like Bed Bath and Beyond, has patented Dicitex's product.
"Design exclusivity has been the driving force of export business for a long time. This is assuming greater focus since the quotas are set to vanish," s
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