First Peak at Lagerfeld's Ads for Adidas
December 5, 2004 | Senay TOPCUOGLU
The designer that never sleeps has begun using his talents with the athletic brand that best fuses fashion and street chic.
Adidas has made available to FWD a first look at the ad campaign shot by Karl Lagerfeld for the brand's adidas Originals collection.
The campaign shot in mid-November in Karl's studio on rue de Lille in Paris marks a major new step for adidas, a key move in its drive to expand the previously tightly distributed collection to a wider public.
Up until now, adidas Originals has been distributed in selective doors only - mainly Originals stores or fashion forward boutiques located in hip downtown neighborhoods in major cities. The label now plans to open a further 15 more Originals stores, a significant expansion from the current chain of 24 flagships.
The campaign is a rare move for Lagerfeld who practically never shoots ads for labels other than those for which he is the designer. Admittedly, as Karl is the creative director of Chanel, Fendi and Lagerfeld gallery, and the man who created the recent global smash hit with H&M.
The Originals spring summer 2005 season ads, all of which are in black and white, will break globally next year in the February issues of key lifestyle and fashion publications.
more: fashionwiredaily.com/articles/article.weml?article (451)
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