Pitti Immagine Bimbo N. 60

Pitti Immagine Bimbo N. 60
21 - 23 January 2005
Florence, Fortezza da Basso



The world preview of clothing and accessories collections for children and teens (0 to 18 years), maternity wear, and childcare products for the fall-winter 2005/2006 season.

The Fair
Pitti Immagine Bimbo is the world's reference in fashions for the youngest set and the focus of trends and novelties for the whole industry.

At the last winter edition (16 - 18 January 2004), the exhibitors showed 413 brands produced by 306 companies, a third of which came from abroad. In the three trade fair days the visitors totalled about 10,000 - and of these more than 35% came from about 70 different countries - for another of those numerical increases that have been a constant factor in the event figures since 1999. Most of the buyers come from Spain, Germany, Greece, United Kingdom, France, the Netherlands, the United States, and Japan. The growth results were best above all for buyers from new markets, in particular China and Russia.

The sections
Pitti Immagine Bimbo is a trade fair open to experimentation, characterized by a broad product offer and continuing research into quality and look. It is divided into 4 sections:
Pitti Bimbo. The most classical and elegant styles mixed with a contemporary spirit.
Sport Generation. Jeans-wear and collections inspired by the world of sports.
New View. The most creative fashion with the highest research content: individualism and a taste for originality.
Kids' Design. Objects and furnishing accessories for an attentive niche market with demanding tastes.

Pitti Immagine Bimbo's success and international status explain the growing demand for admission to the event: over 100 brands have requested to attend this edition of the fair, many of them from outside Italy.

This growth trend is noticeable in New View - to date, the fair section with the highest percentage of foreign exhibitors (over 70%) - a showcase for avant-garde creative messages, with a strong presence of companies from the northern European "triangle" - the United Kingdom/Belgium/the Netherlands: a geographical area where creativity, especially with regard to kids' fashion, is following a constantly upward trend.

There are also signs of powerful dynamism coming from Sport Generation: this section, dedicated to informal wear, is broadening its horizons and paying an increasing amount of attention to jeans-wear, which is establishing its identity in a clear and precise way from one edition to another.

The collections on display at Pitti Immagine Bimbo also include a growing number of under-18 versions of adult brands: collections which are broadening their creative dimension with projects aimed at the world of children's fashion.

The Figures
The figures, to date, for this edition:
308 companies
418 brands
of which 136 (32.5% of the total) from abroad

The New Names
The most interesting newcomers: Asics, Avirex, Baby Cz, Barnum, CBy Cinellistudio, Coquelicot.....Paprika, Elle, Ermanno Scervino, Fragolina, Fay Junior, Harmont & Blaine, Kejo, Krizia Kids, Levi's Kids, Mariella Burani Le Giovani Jeans, Paesaggino, Parabrise, Peuterey Kids, Phard Babe Jeans, Richmond jr, Roma e Toska, Seeds, Seventy Tiny People, Uttam Kids.

The Runway Shows

The final calendar of the Pitti Immagine Bimbo n.60 runway shows.



Pitti Immagine Bimbo fashion shows, held inside the Fortezza da Basso and at other sites in the city, are not-to-be-missed appointments for fashion operators and the specialized press worldwide. Organized by Pitti Immagine, they are true "shows" in which the season's principal novelties and trends are entertainingly and colorfully represented and where the top children's fashion stylists and companies express all their creative flair.

Here is the final calendar of the Pitti Immagine Bimbo runway shows:

Friday, 21 January
11:00 a.m., Sala della Ronda: GF Ferré
12:30 p.m., Teatrino Lorenese: Everlast U.S.A.
4:30 p.m., Sala della Ronda: Laura Biagiotti Dolls
16:00 p.m., Teatrino Lorenese: Agatha Ruiz de la Prada
18:00 p.m., Sala della Ronda: Miss Blumarine

Saturday, 22 January
10:00 a.m., Sala della Ronda: Roberto Cavalli Angels e Roberto Cavalli Devils
11:00 a.m., Teatrino Lorenese: AB Soul Princess
13:30 p.m., Sala della Ronda: Parrot - Ki6?
15:00 p.m., Teatrino Lorenese: Monnalisa


SuperStreet
SuperStreet will be the headline maker of Pitti Immagine Bimbo n.60 scheduled for 21-23 January 2005 at the Fortezza da Basso in Florence



SuperStreet will be the headline maker at the 60th edition of Pitti Immagine Bimbo scheduled for 21-23 January 2005 at the Fortezza da Basso in Florence.
It is a new area, with a strong impact created to focus on one trend for under-18 informal fashions, to give it a clear identity within the context of the event. In fact, interest and demand for street-style and denim collections are growing steadily.
And that is the reason behind SuperStreet, the new section at Pitti Immagine Bimbo that will be located in the Armeria and the Fureria. Covering 2200 square meters of dedicated exhibition space, SuperStreet will present clothing and accessories collections from names with a strong urban connotation that represent the most sophisticated research and developments in denim wear.

The names on SuperStreet
AB Soul Princess, Adidas, Alpha Industries, Bikkembergs, Cult, Da Nang Kid's, Docksteps, Eddie Pen, European Culture Junior, Everlast U.S.A., Evisu Bonsai, Fornarina Girl, Freddy, Gbro & Gsis, Guru Gang, L.J Girl, Merrell, New Balance, Pony, Religion Kids, Save The Queen, Smith's American, Stich's Kid's.

The area was specially designed by Giò Forma, the group of international designers who, in the past few years, have developed some of the most creative sets for retail areas, rock music grand tours and MTV cult programs.

During Pitti Immagine Bimbo, SuperStreet will also present "The Kids' Tailor Show" - starring students from Polimoda of Florence who will be customizing and contamination vintage and denim clothes and accessories - all in a mini format.

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