Elizabeth Jagger was unveiled as the new face of high street store Mango today.
The 20-year-old daughter of Sir Mick Jagger and Jerry Hall has signed a deal to represent the Spanish fashion chain.
Mango said they chose her because she "embodies the ideal of the urban, independent and cosmopolitan woman that we want to dress".
They added that her "exquisite beauty and stunning personality" made her the ideal face of the brand.
Her image will adorn posters across the country with the slogan "Lizzy Jagger for Mango".
Lizzy, who began her modelling career at 14, launched her new campaign at the company's flagship Oxford Street store in London.
She said: "I was really happy to be asked to do this campaign.
"Mango clothes are really fun, they're always great colours, they are very classic and very beautiful.
"I definitely prefer high street to designer clothes because they're cheaper and you get more choice."
In recent months the model has faced accusations that she is worryingly thin. She has laughed off the idea and insists she has a high metabolism.
At today's launch she looked slender in jeans, cream jacket and camisole top.
In addition to her Mango contract, Lizzy is also the face of cosmetics company Lancome and will soon star in its new perfume ad.
She has just returned from a Christmas brea
Elizabeth Jagger: New Face of Fashion Chain Mango
| by Levent Ozler
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