Swedish Youth Look for Price and Design When Choosing Mobiles
February 21, 2005 | Levent OZLER
When young people in Sweden choose a mobile phone, their decision is based primarily on the handset's price and design, according to the findings of a survey conducted by the operator-independe nt portal Halebop which polled its visitors during the month of January. After that, a camera is the next thing that influences their choice.
Close to 30 per cent of the participants in the survey said that price was the most important factor when choosing a mobile phone, while 18 per cent said that the phone's design was most significant. After that, a camera on the phone might persuade them to buy.
The survey also indicated that young people communicate mainly by SMS. As many as 65 per cent of the respondents said they normally use their mobile phone to send SMS messages, while 30 per cent said they use their phone mainly to make calls.
When asked which mobile phone brand they will choose for their next purchase, 36 per cent said Nokia and 34 per cent Sony Ericsson. Samsung was the third choice at 17 per cent. The survey also showed that many young people own more than one mobile phone. As many as 35 per cent responded that they have two mobile handsets and six per cent said they owned more than five mobile phones.
The findings of the survey also indicated that young people like to change mobile operators, with 32 per ce
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