Sprint and Sanyo Make a Fashion Statement Launching Phones in a Wide Spectrum of Colors
May 16, 2005 | Levent OZLER
Sprint and Sanyo Make a Fashion Statement Launching Phones in a Wide Spectrum of Colors
New Sprint PCS Vision(SM) Phone VI-2300 by Sanyo Adds Six Distinctive Styles to Sprint's Industry-Leading Color Offerings
Color trends have always been integral in driving the direction of the fashion world. Now, Sprint and Sanyo are advancing the role of the wireless phone as today's hottest fashion accessory with a significant expansion of color choice availability. The expansion includes last month's introduction of the Sprint PCS Voice Phone SCP-200 by Sanyo and today's launch of the Sprint PCS Vision Phone VI-2300 by Sanyo. Combined, the two phones will be available in a total of nine different color options.
The SCP-200 by Sanyo is offered in three colors, Silver, Atlantic Blue and Pink Fusion, while the VI-2300 will be offered in six colors -- initially in Silver, and coming soon in Blue Ice, Graphite, Champagne Rose, Satin Red and Deep Forest Green. Both phones are available at Sprint Stores nationwide and online ( http://www.sprintpcs.com ). The SCP-200 by Sanyo has a suggested retail price of $169.99, or $19.99 after rebate, the VI-2300 by Sanyo has a suggested retail price of $189.99, or $39.99 after rebate with a new term service agreement.
Together with the introduction of these wireless phones, Sprint announces a new line of color-coordinated accessories designed to further enhance the appeal of the phones and increase personalization choices available to fashion-savvy customers. These accessories include new headsets and carrying cases in colors designed to match the new phones, including pink, navy, red, black and royal blue. Bundles are also available, featuring a colored handset case, matching headset and vehicle power charger for $49.99. Sprint also announced today that it will soon offer an exclusive line of handset cases from one of the most sought after handbag designers, Dooney & Bourke.
"Consumers of all ages are making fashion statements with the mobile phones they carry -- the size, the design, the brand, the ringers and screen savers they use for personalization, and now by the color of the phone they carry," said John Garcia, senior vice president - Sales and Distribution, Sprint. "Sprint and Sanyo are giving customers more color choices. Benefits of having phones in multiple colors are that family members can own the same model phone in different colors and that when they leave home in the morning, there's no confusion -- they each know they are carrying the right phone. Customers express themselves in many ways, and now choosing a mobile phone that's their favorite color or the color of their favorite Sport's team just got easier."
Sprint and Sanyo are leading the industry by presenting such a broad offering of colors. The companies began testing market response to color offerings two years ago with a single model in three designs. Inspired by customer response, the Sprint PCS Vision Picture Phone PM-8200 by Sanyo was made available in four colors.
"The colors are very attractive, and we know that this will be the first thing people see, but at the same time these phones also have the quality and powerful features that customers have come to expect from Sanyo," said Andy Kodera, senior vice president and general manager of Sanyo Fisher Company's Wireless Communications Division. "They both feature our high-quality built-in speakerphone, a color screen and Sanyo's long battery life. With the VI-2300, we also add Sprint PCS Vision compatibility and Sprint PCS Ready Link(SM). These phones have both beauty and brains."
About Sprint
Sprint offers an extensive range of innovative communication products and solutions, including global IP, wireless, local and multiproduct bundles. A Fortune 100 company with more than $27 billion in annual revenues in 2004, Sprint is widely recognized for developing, engineering and deploying state- of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network; an award-winning Tier 1 Internet backbone; and one of the largest 100-percent digital, nationwide wireless networks in the United States. For more information, visit http://www.sprint.com/mr .
About Sanyo
Sanyo Electric Co., Ltd. (Nasdaq: SANYY - News) is a $24 billion manufacturer and distributor of consumer and commercial electronics, including multimedia and telecommunication products. Based in Chatsworth, California, Sanyo Fisher Company (a division of Sanyo North America Corporation, a subsidiary of Sanyo Electric Co., Ltd.) markets PCS phones, audio systems, portable and mobile electronics, televisions, DVD players/recorders, dictation devices, digital camera/camcorder combinations, home appliances, LCD projectors, security video equipment and air conditioning systems.
For more information, visit Sanyo Wireless Communications online at http://www.sanyowireless.com
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