Oakley Releases Three New Sunglass Designs
May 16, 2005 | Levent OZLER
Oakley, Inc. today announced the upcoming release of three new sunglass designs. RIDDLE™ and GASCAN™ are two styles that represent an entirely new design language for the company. The third release, BOTTLECAP™, is a new version of Oakley's successful HALF JACKET™ sunglass.
``Sharp angles and straight edges define the new design language of RIDDLE™ and GASCAN™ eyewear, and the science behind these inventions is just as innovative as the art,'' said Oakley President Colin Baden. ``BOTTLECAP™ eyewear features an open-edge frame for an unobstructed field of downward vision. This sunglass is intended to extend the legacy of our overwhelmingly popular HALF JACKET™, which has been our strongest selling sunglass for several years. BOTTLECAP™ is designed to capture a more conservative consumer base while still offering fashion-forward styling.''
``For RIDDLE™ eyewear, our precision frame technologies and lens cutting abilities allow us to use a single continuous lens, mounted flush with the outer surface of the frame,'' Baden explained. ``We started with the same single-lens geometry for GASCAN™ and cut it into two lenses. The process retains the benefits of Polaric Ellipsoid™ lens geometry while offering aesthetics so unique, we actually customized our corporate logo just for this eyewear,'' Baden concluded.
Oakley's new RIDDLE™ eyewear includes patented XYZ Optics®. This technology maximizes clarity at all angles of vision, even at the lens periphery. The RIDDLE™ frame is surprisingly lightweight for its size, thanks to the company's proprietary O Matter® frame material. Impact protection meets all ANSI standards, and Oakley's Three-Point Fit optimizes comfort while keeping the lens in precise optical alignment.
The company's new GASCAN™ eyewear features sculpturally integrated hinges with metal icons that accent a frame of stress-resistant O Matter®. The lightweight material offers all-day comfort, even with the expanded dimensions of the frame's aggressive styling. XYZ Optics® extends clarity to the periphery of the lenses, allowing for design contours that open peripheral vision. As with all Oakley eyewear, pure Plutonite® is utilized to create lenses that filter out 100% of all UVA, UVB, UVC and harmful blue light.
An open-edge design of lightweight O Matter® frame material, BOTTLECAP™ utilizes patented XYZ Optics® to maintain razor sharp clarity at all angles of vision. Offering a comfortable fit on all facial sizes, BOTTLECAP™ is especially well suited for small to medium faces, due to contouring that eliminates the wide corners of conventional frames. The durable design meets all ANSI Z87.1 standards for impact protection, and provides 100% UV filtering. Its sculpturally integrated hinges are engineered with dual cam action and accented with true metal icons.
About Oakley, Inc.
Oakley: a world brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading, premium sunglasses, the company also offers an expanding line of premium performance apparel and accessories, prescription eyewear, footwear, electronics and watches to consumers in more than 100 countries. Trailing-12-month net sales through March 31, 2005 totaled $598.6 million and generated net income of $44.7 million. Oakley, Inc. press releases, SEC filings and the company's annual report are available at http://www.oakley.com
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