Michael Patrick Partners Picks up Seven New Design Awards

Michael Patrick Partners Picks up Seven New Design Awards
Design and Brand Development Firm Adds to Its Collection of Awards

Michael Patrick Partners (MPP) of Palo Alto, CA has received seven new design awards in three prestigious competitions. The winning entries will be included in publications for American Corporate Identity 21, Graphis Design Annual 2006 and HOW 2005 International Design Annual.

In the trademark category, MPP received awards for work done for BlueRun Ventures of Menlo Park, CA, a venture capital firm; Ingenio of San Francisco, CA, a performance-based online advertising system; Convera of Carlsbad, CA, a provider of enterprise search and categorization solutions; LoanCity of San Jose, CA, a wholesale residential mortgage lender; SquareHit Tennis of Belmont, CA, a manufacturer of sports training aids; and 500 BC of Great Falls, VA, a jewelry designer. In the annual report category, an award was presented for Pacific Sunwear of California of Anaheim, CA, a specialty retailer of casual apparel for active teens and young adults. Each design assignment was created under the direction of Senior Designer Eko Tjoek.

New or refreshed identity system design has become one of MPP's specialties. Over the years the firm has completed more than 300 assignments including start-up programs, mergers and acquisitions, and refreshing existing brands. Their most notable design is the internationally recognized E*TRADE logo. In the area of annual report design, the firm has completed more than 100 assignments for such clients as Beringer Blass Wine Estates, Pete's Brewing Company, Pacific Sunwear of California, Plantronics, The North Face, Union Bank of California, and Umpqua Holdings.

"We hired Michael Patrick Partners to help redefine our brand identity because they're specialists," said Marketing Director Gina Bauman, of BlueRun Ventures. "But before we hired them, we called a few of their clients. We were told their process translates into a tangible Michael Patrick Partners experience. It was true -- first they listened to what we believed were the requirements to strengthen our brand, looked for opportunities within the competitive landscape and came back with the perfect solution in their first creative presentation. The design was logical and tracked back to our specific requirements. They turned what we viewed as an impossible deadline into a successful identity program completed in record time. It was a great experience."

Information on the design award publications can be gathered through American Corporate Identity (americancorporateid.com), Graphis (graphis.com), and HOW magazine (howdesign.com).

Michael Patrick Partners is a nationally recognized design and brand development firm with offices in Palo Alto, CA and Portland, OR. Its professional designers focus particularly on four core disciplines: annual report, brand identity, collateral and interactive design; they also have extensive experience launching new companies and new brands. The firm's credentials include designing more than 100 annual reports, 300 brand and corporate identities, 1,000 collateral assignments and 20,000+ Web pages. Since the firm's inception, it has continued to receive recognition of excellence from the nation's most prestigious design competitions.

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