Guy Burgoyne: Inspired by Everything Else
June 7, 2005 | Levent OZLER
Burgoyne is based in Gothenburg, Sweden. He was speaking to visiting journalists in Barcelona earlier this month at a seminar titled "The Inside Story", inspired by the fact that 2005 is Design Year in Volvo's home country.
"We want to bring lifestyle into the interior. Before we start sketching, we get lots of information about our target customer - the watch he wears, the tiles in his kitchen, even the kettle he uses. We embrace this person and bring the images of what's important to him into the car."
Product design is changing the look of contemporary interior car design. Today, modern technology and the Scandinavian penchant for simple, functional elegance sit comfortably in the Volvo, thus silencing the old joke that the interior of a Swedish car was designed by a schoolteacher!
Perhaps the product that encapsulates what all this talk is about the revolutionary "floating" centre stack in the new Volvo S40, introduced at the Frankfurt Motor Show in September 2003. The centre stack is fashioned after Arne Jacobsen's Myran (The Ant) chair of the 1950s.
"Made of bent wood, it (the chair) has the perfect soft shape and curvature we were trying to achieve," says Burgoyne, who was responsible for the stack.
Shape settled, hi-tech then came into play. He and his team decided that the control panel of the stack shou
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