Nascar Legend Rusty Wallace Issues Graphic Designers Unusual Challenge
June 7, 2005 | Judith King
Design a better nascar truck or get left in the dust.
"I Can Design the Best NASCAR Truck Ever" Contest Sponsored by thetrueyou com.
In an unusual move to engage creatives, NewPage Corporation's graphic designer-centric Web site, thetrueyou com, is providing one winner a rare opportunity to design a NASCAR truck with the sole purpose of promoting themselves or their clients.
Open to all U.S. designers, contestants can enter by filling out the online application form and stating why they would be the best designer for the job.
On July 1, 2005, three finalists will be announced, each of whom will receive $1,000 to create design concepts. A panel of designers and NASCAR experts will review the finalists' work and choose the winner whose creative talent will be displayed during the NASCAR race in Las Vegas, September 24, 2005.
"Why a NASCAR truck?" says Greg Gruning, marketing vice president for NewPage Coated Paper.
"Besides this exposure to a new medium, nearly 100,000 fans will be in attendance, not to mention the huge television audience watching on the Speed Channel.
Secondly, the value of this opportunity is more than your typical marketing budget.
Lastly, think of the company the winner will be keeping - some of the biggest names in corporate America sponsor NASCAR races.
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