Ford Design: Free at Last?
September 19, 2005 | Levent OZLER
Conceding that its cars and trucks have been too conservatively styled, Ford Motor Co. executives promise more dramatically emotional designs in future vehicles.
No more will the Ford development system insist on certain rules for packaging or technology - if those rules result in bland exterior designs such as the Ford Five Hundred sedan or Freestar minivan.
Ford President Jim Padilla and J Mays, group vice president for design and chief creative officer, said in an interview here that Ford has liberated its designers from some demands that have poured cold water on creative expression.
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