Shaped Aerosol Package Wins Supreme Gold Award

Crown Holdings, Inc. announced that many of its affiliated companies have
been honored with 'Best in Metal' Awards from the Metal Packaging
Manufacturers' Association (MPMA). In total, Crown was recognized with nine
different awards, including the Supreme Gold Award, the competition's top
honor.

This prize was awarded for an innovative, easy-to-grip shaped aerosol
package developed by CROWN Aerosols Europe in cooperation with SICO, a French
aerosol specialist. The container was created to launch a reformulated version
of SICO's KING tire repair and inflator, which is compatible with all tires
found on scooters, motorbikes, cars and 4-wheel drive vehicles. Crown and SICO
worked together to design the exterior of the can, which features a graphic
resembling tire treads that encircles its entire top and base, clearly
communicating the purpose of the product to consumers. In addition, an image
of a tire pressure gauge is embossed onto the front of the package, creating a
striking asymmetrical shape.

In addition to the Supreme Gold Award, the SICO can also received the
Silver Award in the Consumer Appeal Category and the Bronze Award in the
Functionality Category. The attractive package was also the overall winner in
the Aerosol Category.

CROWN Speciality Packaging also received multiple MPMA awards. Taking the
Bronze Award in the New Products/New Market Applications category is a unique
promotional package created for Intuix brand ink jet cartridges. The sleek
tinplate canister features an easy-open lid and makes a definitive break from
existing inkjet packaging trends.

Also recognized from Speciality Packaging was a striking and sophisticated
tin designed for the launch of "Origins," a premium chocolate gift set for
men, produced by renowned confectioner Thorntons. The overall winner in the
Flour & Sugar Confectionery category, the book-shaped package is decorated in
gold hues to present a tone of luxury and features an embossed globe to
underscore the fact that the gift set contains premium chocolates from all
over the world.

Winning the Giftware category were the containers developed by CROWN
Speciality Packaging for Twinings' reserve range of Golden Tip teas. Aimed at
the discerning tea drinker, the luxurious tins balance soft color with matte
and gloss varnishes. CROWN Speciality Packaging also incorporated unique
graphics into the design of a striking container for Nicolas Feuillatte
champagne. Winning the Promotional category, the distinctive container is
constructed from holographic polymer-coated steel, creating strong shelf
appeal and reinforcing the company's sophisticated brand image.
CROWN Bevcan Europe & Middle East was the overall winner in the Alcoholic
Beverages category for its stylish 50cl aluminum promotional can developed for
the 1664 brand from Brasseries Kronenbourg, part of the Scottish & Newcastle
Group. Designed by world-renowned contemporary designer Philippe Starck, the
package is decorated with a new ink technology developed by Crown, which
creates a "pearl-like" quality when rotated under light. The resulting effect
adds a luxury appeal to the already successful Kronenbourg brand.
Awarded annually, the Best in Metal Awards recognize excellence in metal
packaging.

Entries are judged on their consumer appeal, fitness for purpose,
innovation, environmental friendliness, technical expertise and quality of
surface graphics.

About Crown Holdings, Inc.
Crown Holdings, Inc., through its affiliated companies, is a leading
supplier of packaging products to consumer marketing companies around the
world. World headquarters are located in Philadelphia, PA.
For more information, please visit http://crowncork.com.

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