Lunar Design Announces Expansion of Reach into Asia

Lunar Design, a 21-year-old world leader in creating successful, iconic products for consumer and medical clients, announces the opening of their Hong Kong office. The new branch will be led by Lunar veteran Andrew Zee, former director of engineering for Lunar in California.

"We're excited to solidify our commitment to serving clients who do business in Asia," said Lunar's president, John Edson. "This office amplifies our ability to provide turnkey services to our clients who are manufacturing their products or sourcing components in Asia. We are also better positioned to provide around the clock support for clients based in Asia and beyond."

"Andrew Zee is the perfect individual to expand Lunar into Asia. His cultural understanding spans both the U.S. and Asia. Andrew grew up in Hong Kong, was educated at Stanford and worked for Lunar in California for nearly a decade," said Lunar's vice president of engineering, Robert Howard. "He is an excellent engineering leader and program manager who understands the nuances involved in defining successful products and getting them to market."

Lunar's nascent operations in China have already been instrumental in getting startup client, T'emogique off the ground. Among other factors for creating a successful company, T'emogique was focused on cost containment and speed to market," said Lunar's Hong Kong director, Andrew Zee. "Being located in Hong Kong full time has been crucial in enabling us to quickly and effectively help T'emogique source and manage Chinese suppliers for their first product, Philm, allowing it to launch in time for the holiday travel season. We were able to get great pricing that will allow Philm to see profitability quite soon."

T'emogique has relied heavily on Lunar's design and engineering capabilities to create a complex yet user-friendly technology product. Philm is a USB stick with custom software that enables people to create a unique video of their vacations by automatically integrating their digital photos with professional video clips and music.

The result is a magical experience. Vacation pictures come to life without the hassle of having to learn any new software. "What we're doing with Philm is emotionalizing technology," said T'emogique founder, Jeff Smith. "Lunar's abilities to quickly connect emotionally to consumers through design and to deliver the system components have been vital to our initial success."

Philm is available this holiday season at premium retail locations in Switzerland and online at http://www.philm.com.

About Lunar Design
Lunar Design creates what's next in successful design. The firm's clients come to Lunar to get serious about applying design value in business. With a portfolio of highly successful products that have generated tens of billions of dollars in sales, Lunar has consistently been among the top 5 award-winning industrial design firms for the last 10 years, according to Business Week magazine. Founded in 1984, Lunar provides full service product development and has offices in Palo Alto and San Francisco, CA. Lunar's current and past clients include: Apple Computer, Cisco Systems, Google, Hewlett-Packard, Microsoft Corporation, Motorola, Philips, Oral-B, Palm, Pepsi and Sony. More information about Lunar is available at http://www.lunar.com

About T'emogique
Focused on becoming the premier provider of emotional, event-based technology products worldwide, T'emogique was recently founded by Bernard Kuemmerli and Jeff Smith. More information about Philm is available at http://www.philm.com.

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