Playboy Signs Deal with JACOB & Co. to Create Luxury Timepieces

Playboy Signs Deal with JACOB & Co. to Create Luxury Timepieces

Playboy announced today that it has signed an agreement with JACOB & Co. to create a line of "Five Time Zone" luxury watches for men and women. As one of the most sought-after jewelers for celebrities worldwide, Jacob Arabo has been helping celebrities sparkle with his creations for the past twenty years.

"I am excited about our special timepiece collaboration with Playboy, one of the great American brand names," stated Jacob Arabo, founder of JACOB & Co. "My new designs pay homage to the iconic Playboy spirit that is so much a part of the fabric of our world society. That spirit crosses all borders, demographics, and psychographics, just as the Jacob & Co. brand appeals to a broad cross- section of our luxury global market."

Complementing the aspirational Playboy lifestyle, JACOB & Co. will offer a line of luxury watches, retailing from $10,600 to $33,500. The collection features timepieces lavishly embellished with diamonds and precious stones, each accompanied by a certificate of authenticity. The watches are available in three styles: a Playboy version of Jacob?s geometric-shaped "Five Time Zone" display, and the other two solely featuring the iconic Playboy Rabbit Head in either pink or black diamonds. The highly anticipated line is available at authorized JACOB & Co. retailers nationwide, as well as the Playboy Concept Boutique at The Forum Shops in Las Vegas. Information about the timepieces can be found online at http://www.jacobandco.com.

"When thinking of the name in luxury watch design, Jacob & Co. immediately comes to mind," said Adrianna Chinnici, Director of Licensing for Playboy Enterprises, Inc. "We were seeking a licensing partnership that reflected 'the good life' to which Playboy aficionados relate and aspire. We are a global brand, and JACOB & Co. has tremendous international fashion appeal in the high-end watch market."

Details on the three watch styles for the "Five Time Zone" are as follows:

JC - PLAY

Case: 47mm Stainless Steel
Dial: White Mother of Pearl with Black and Grey time zones with "Playboy Logo"
Bezel: Standard Stainless Steel /Choose 3.25 Ct or 5.0 Ct. Diamond
Crystal: Sapphire
Water Resistant: 300ft/100m
Movement: 5--Swiss Quartz & ETA Movements
Functions: Five Time Zones & Date Indicator
Straps: Includes Four Polyurethane Deployment Buckle Straps in Red/Blue/Yellow/Black
Optional Straps: Alligator/Crocodile
Optional Bracelets: Plain or Full Pave in Stainless Steel
Warranty: 2 years

JC - MPLAYPDC

Case: 40mm Stainless Steel
Dial: 3.00 ct Pave diamond dial with Playboy logo available with pink or black diamonds
Bezel: Standard Plain Stainless Steel/Choose 2.00 ct or 3.20 ct diamond
Crystal: Sapphire
Water Resistant: 300ft/100m
Movement: 5--Swiss Quartz ETA Movements
Straps: Includes Four Polyurethane Deployment Buckle Straps in Red/Blue/Yellow/Black and alligator
Optional Bracelets: Plain or Full Pave in Stainless Steel
Warranty: 2 years

JC - MPLAYBDC

Case: 47mm Stainless Steel
Dial: 4.50 ct Pave diamond dial with Playboy logo in black or pink diamonds
Bezel: Standard Plain Stainless Steel/Choose 3.25 ct or 5.00 ct diamond
Crystal: Sapphire
Water Resistant: 300ft/100m
Movement: 5--Swiss Quartz ETA Movements
Straps: Includes Four Polyurethane Deployment Buckle Straps in Red/Blue/Yellow/Black and alligator
Optional Bracelets: Plain or Full Pave in Stainless Steel
Warranty: 2 years

Playboy's branded line of licensed fashion and consumer products has experienced exceptional growth at retail since its repositioning in 1999, with a product offering that includes men's and women's fashion apparel and accessories, underwear, swimwear, outerwear and footwear, as well as home furnishings and lifestyle and entertainment products. Playboy's licensed products business as a whole now generates in excess of $600 million in global retail sales in more than 130 countries and territories. Well-known celebrities and fashion influencers spotted wearing Playboy fashions and accessories include Britney Spears, Jennifer Lopez, Janet Jackson, Jade Jagger, Snoop Dogg and Lenny Kravitz.

About Playboy Enterprises, Inc.
Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates Playboy and Spice television networks and distributes programming via home video and DVD globally; licenses the Playboy and Spice trademarks internationally for a range of consumer products and services. http://www.playboyenterprises.com/

About JACOB & Co.
JACOB & Co. was founded in 1981 by Jacob Arabo in New York City. Jacob Arabo's passion for jewelry began when he was a young boy growing up in Russia. Just after immigrating to the United States with his family, he enrolled in jewelry design school hoping to develop his natural talents and he quickly rose to the top of his class. Jacob opened a small booth in New York City?s bustling diamond district and began designing for jewelry brands and private clients. Faith Evans and her husband Notorious BIG quickly became fans and created a buzz throughout the music industry. JACOB & Co. is now the place to go for custom jewelry. http://www.jacobandco.com/

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