AIGA DC: Good Design is Smart Business 9
February 1, 2006 | Levent OZLER
Good design is all around us, even in the locker room.
Designing for sports - be it an athlete or a fan - is all about knowing your consumer, and building relationships based on a holistic understanding of those needs.
AIGA DC's Good Design is Smart Business 9, sponsored by AOL and Neenah Paper, invites you to explore how designers working in this niche market create loyal fans through a passionate understanding of their consumers, and the importance of incorporating their needs in the design process.
Moderator Ed Gold, professor at the University of Baltimore and author of The Business of Graphic Design, will lead us in a discussion with two top designers in the field of sports design, Todd Radom, of Todd Radom Design, and Marcus Stephens, of Under Armour.
Join us as we explore how good design can make the difference from how we play the game to how we find a local identity through our sports teams.
This program will help demonstrate how, even in sports, good design is the MVP for smart businesses.
Tuesday, February 28, 2006
6:30 PM Reception | 7:30 PM Program
Carnegie Institution
1530 P Street NW
Washington, DC
more: aigadc.org/events/details.cfm?eventid=340 (379)
204 impressions - 61,036 clicks
