D2B - The 1st International Design Management Symposium: Shanghai 2006
February 21, 2006 | Levent OZLER
Design has been recognised as an important strategic tool for achieving competitive advantage both in Western and Asian industries.
Design management is however still quite relatively new field for both managers and designers.
The challenge for companies is not only to develop new management skills related to design but also dealing with this on a global level.
What will be the role of design management in emergent and globalised markets?
How can organizations develop new and innovative products through international joint ventures and collaborative partnerships?
What should be taken into account to achieve cross-cultural design?
How can design educators and academics develop programs to meet the needs emerging from the rapidly changing and interacting world which make current design activities even more complex?
Design to business - D2B - is therefore an important subject in the development of today's business world.
D2B - The 1st International Design Management Symposium: Shanghai 2006 will provide an opportunity for international delegates from business, academic and public organisations to find inspiration and answers to these multi-faceted and complex questions through extended, in-depth discussions at seminars and interaction in workshops.
The D2B Symposium will feature an international design management audience taken from industry, academia and public organisations to develop new and innovative ways of creating collaborative partnerships and alliances.
more: design2business.co.uk (365)
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