BLOB

BLOB - a mobile phone that can also be used as a personal accompaniment and supervising device, with its main features especially designed for children, elders, and the corporative segment.

Blob uses the Super LSB (Location -Based Services), a new technology developed by Easy Track in partnership with Brazilian telephone company Claro. This technology enables tracing and locating people in anywhere, with "unlimited" reach, being able to receive signals even in elevators, tunnels, and underground. Also, it has a radio frequency ('electronic nanny'), sound sensor, and three buttons with pre-programmed numbers that connect the user directly with home, work or any other programmed number. There is a fourth button that connects the user directly with Easy Track's Information Service Center which directs the calls to other numbers or to emergency services. Initially, Blob should reach out to three sorts of public:

Elders - Blob allows fast and easy contact with relatives and health professionals without the need to memorize numbers. It also locates the user and tunes in the electronic nanny radio frequency. It also allows the user to program reminders at regular intervals so that he follows routines, like taking medicine.

Children (and parents) - The device sends alert signals to the parents' mobiles, according to pre-programmed sequences. It is also possible to activate the electronic nanny and monitor the child's environment and location from any distance. The child can be located directly by her parents, through the internet, or through the Information Service Center when requested by the parents.

Corporative segment - safety and low costs for companies and users: Blob tracks down and locates personnel, restricts calls to specific phone numbers, and allows quick and efficient staff management. The device can also be used to track down cargos. Blob can be strategically placed with the goods and in case of theft the cargo can be located and retrieved.



Blob will bring significant changes to the world of telecommunications and to people's lifestyle. Nowadays, families feel safer and calmer knowing where their children, parents, and grandparents are. New technologies should bring people closer without emptying their pockets.

So many manuals, so many buttons, so many questions, so many passwords...
Is the modern age here to complicate or to simplify our lives? An average camera had only one button to take the picture and another to roll the film. Any digital camera nowadays has at least TEN BUTTONS! Not to mention telephones. To call you only had to dial the number, and to answer just take it off the hook.

Blob is a great example of a product that is useful and not complicated. It's simpler than your average telephone, easier to use, and with many more resources.

Objects should be adjusted to our needs, and not the other way around. They were made to serve us, so the more self-explanatory the better.

With clean and basic shapes, Blob is nothing like the high tech products that normally overwhelm the user who is less familiarized with new technologies.

This is because small gaps take the place of buttons, there is no display and the lights were placed under the phone's surface. This makes the shape simpler and reduces components.

Blob: http://www.blobonline.com.br
Nodesign: http://www.nodesign.com.br

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