VinDesign 2nd Edition

Design and Innovation of accessories for the serving of wine and spirit drinks.

Pavia, Palazzo del Broletto, Piazza della Vittoria from the 25th to the 29th may 2006

Great expectations have been expressed from the wine sector operators after the success of the 2005 1st Vindesign edition. In fact, last year's edition has promoted this event as the international panorama leader, regarding innovation of products in the field of accessories for wine.

This is a manifestation with a continuous growth, organized by PAVIAMOSTRE, the special company of the Chamber of Commerce of Pavia, in collaboration with CNA - Pavia. This event aims to stimulate the innovation of product collaborating with the small and medium artisan enterprises of the territory, through the organization of teams composed by these companies and designers of international reputation. The work developed by these teams will be based on one of the most meaningful economic realities in the province of Pavia, the wine sector.

From The Idea to the Project, From the Project to the Product
The challenge of VinDesign 2006 is to close the productive cycle introducing new products to the public and to the operators. These products will be realized in small series, which can be personalized and immediately sold.

The exhibition will be composed by a large variety of items, from the last generation professional accessories to the new concepts of packaging for glasses and bottles; objects which are "jewels for wine" poetical and in the same time functional; new wine service modalities that take advantage of innovative technologies. Part of the exhibition will also present traditional materials revisited and modelled according to the emergent trends.

Numerous and Radical Innovations for the 2nd Vindesign Edition

Widening of the Exhibition Topic
Following the great demand from the operators, this year there will be a new category in the presented projects: accessories for alcoholic drinks for domestic and professional use. This wider thematic will offer interesting suggestions for the creation of unknown products in a very important contemporary macro area and will be an opportunity for confrontation between designers and entrepreneurs. This new section will have the name of "SPIRIT DESIGN"

A Prestigious Location in the Heart of Pavia with an Innovative Layout
Regarding the 2005 edition, the exhibition area will be doubled. VinDesign 2006 will take place in a very prestigious location - the Palazzo del Broletto, a fascinating building of the XIIth century which was originally the Town Hall of Pavia. This location will be reopened to the public in occasion of Vindesign 2006 edition. The exhibition layout, studied ad hoc for its aim, will guarantee a deep observation of the exposed projects and products in a purchase approach, emphasizing the emotional involvement that characterizes the exciting world of wine.

Strong Participation of Designers and Enterprises
An increase of 400% was registered by the organization regarding the designers and enterprises directly involved in the event. More than twenty design studios will participate in the initiative, all with international importance and a prestigious portfolio. Beyond every expectation also the relevant participation of artisan small and medium enterprises, which have caught in VinDesign a concrete opportunity for economic development.

Designers and Enterprises Collaborate Along the Creative and Productive Processes
A radical innovation regarding last edition is the initiative "VINDESIGN ENTERPRISES DEVELOPMENT". It defines the cooperation between the producer and the designer along the project cycle, favouring therefore the creation and the realization of products in small series, designed following the competences and the productive abilities of each enterprise.

Innovation Regarding the Commercialization of the Projects/Products
In order to answer to the small and medium enterprises request, of being supported in the creation process but also in promoting and commercializing the new product, in this second Vindesign edition particular attention will be given to sales, since this is a vital activity for the artisan entrepreneurs.

From the economic point of view, there will be a particularly interesting on-line display window called "Vindesign-cybershop", a promotion web portal to support the activity of sale (from the website http://www.vindesign.it ). This initiative will remarkably increase the visibility of the new projects presented at the exhibition and the enterprises involved, stimulating the commercialization of the products in a simple and economic way, on Italian and international markets.

The exhibition will be inaugurated on the 25th may 2006 and will be open until the 29th may.
The entrance is free.

VinDesign: http://www.vindesign.it

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