Quo vadis Braun?: an Attempt to Reposition German Design
May 4, 2006 | Levent OZLER
For a long time, practicality, product honesty and functionality have been regarded as the cornerstones of German design - embodied by the products of the Braun company.
The loss of these traditional design values has been bemoaned several times.
In a student research project, three Essen design students, Jonas Michels, Jörg Peschel and Björn Welzel have examined this topic and the product line of the Braun company in detail, looking for a use of forms that meets current requirements and is more emotional while at the same time remaining true to the established design principles.
Beyond a design-specific analysis of the company's history and philosophy, the three students have developed an idea for the repositioning of the brand.
On the basis of this idea they have developed a complete design concept of a kitchen product.
The topic: the kitchen in 2010 with the emphasis on a concept to reintegrate the archaic fireplace.
The result is a study with the provocative title "Quo vadis Braun? - Identity formation in 21st century German design", which will be presented to the public for the first time in the red dot design museum in Essen on 8 May 2006 at 7:00 pm.
more: quovadisbraun.de (359)
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