REJECTED!

June 12, 2006 | Levent OZLER

If creative people were making final decisions about graphic design and advertising campaigns instead of clients, the reality that surround us would be less boring and a lot more cheerful, more original and above all - more funnier. But, the clients are those who make final decisions...

The clients (with respect to exceptions) are conservative. They don't dare to be innovative, to make big fuss and to make changes. The clients (with respect to exceptions) when they have an opportunity to choose, and they constantly have that option, always stick to the solutions that are certain, that already have been seen before, and that don't thrill anyone, but do leave most people indifferent.

Those other courageous, innovative, funny and provocative solutions are saved with a heavy hart by the creative people in the separate folder. Save as: Rejected!

For the exhibition REJECTED in Superspace gallery, which will be officially opened on June the 7th at 21:00, the folders with rejected works have been opened by the world famous super designer Miles Newlyn, the leading Croatian super creative tandem Bruketa&Žinić, international super phenomenon Slavimir Stojanović and creative teams of the leading Serbian advertising agencies..

The exhibition REJECTED is the unique opportunity to see the strength and freshness of creative thinking at one place. The authors sincerely hope that among other visitors would be the clients, too: some new clients that want to be different from the start and some old clients that finally made the decision to be different from the others...

Client: Dubai Healthcare City
Year: 2006
Project: Newspaper advertisement for space rent to the private clinics
Agency/Author/Authors team: Impact BBDO, Dubai/Andrej Arsenijević, Ram Manoharan

Client: Heineken
Year: 2003
Project: Print campaign - pitch
Agency/Author/Authors team: Leo Burnett Beirut/ AD: Siniša Vlajković,
CW: Sheila-Anne Johnston, Photo: Elie Bekhazi

Client: Happy gallery SKC
Year: 2004
Project: International Salon of Comic Books
Agency/Author/Authors team: Nebojša Cvetković

Client: Neva
Year: 2005
Project: New package for "Pitroid" - insecticides
Agency/Author/Authors team: CD: Nikola Žinić, Davor Bruketa, AD: Nikola Žinić, Davor Bruketa, D: Davor Rukovnjski, CW: Nikola Žinić, Davor Bruketa

Client: Sony
Year: 2005.
Project: Advertising campaign for DVD Recorder
Agency/Author/Authors team: Ovation Advertising, AD: Branka Ilić, CW: Ivan Živković

Client: Pudliszki
Year: 2006
Project: advertisement for hot ketchup
Agency/Author/Authors team: Brandmama, AD: Boris Marčetić, P: Dušan Novaković

Client: Swatch
Year: 2003
Project: Advertisement for Swatch Skin
Agency/Author/Authors team: New Moment, CD: Svetlana Ćopić, AD: Boris Marčetić,
P: Vladimir Bašlija

Client: Graffiti
Year: 2003
Project: Advertisement
Agency/Author/Authors team: Sholz & Friends/ Slaviša Savić

Client: Stanton
Year: 2003
Project: Promotion of new record player cartridge
Agency/Author/Authors team: Brandmama, AD: Milan Kliska

Client: Sony
Year: 2002
Project: Newspaper advertisement for Sony MP3 Player
Agency/Author/Authors team: Idea Plus (Milan Kliska)

Client: Daimler Chrysler
Year: 2004
Project: Advertisement for Mercedes SLR
Agency/Author/Authors team: Communis / Slaviša Savić

Client: Ryanair
Year: 2002
Project: Print campaign
Agency/Author/Authors team: World Writers London/ AD: Siniša Vlajković, CW: Elisabetta Filipello

Client: Women's basketball team "Red Star"
Year: 2003
Project: Billboard "Two Balls"
Agency/Author/Authors team: New Moment, CD: Svetlana Ćopić, P: Marko Marković

Client: Dairy plant "Šabac"
Year: 2005
Project: Chocolate milk package redesign
Agency/Author/Authors team: Brandmama, AD: Milan Kliska

Client: Ledo
Year: 2005
Project: Print campaign for "King" ice cream
Agency/Author/Authors team: Bruketa&Žinić, CD+AD+D: Nikola Žinić i Davor Bruketa, CW: Waldo
(translation: I'VE SINNED.
It's humanly.)

Client: MTV Adria
Year: 2006
Project: Visual identity of MTV New Talent Show
Agency/Author/Authors team: Futro, Slavimir Stojanović

Client: Cable and Wireless
Year: 2002
Project: New brand of Telecommunication Company from Seychelle islands
Agency/Author/Authors team: Miles Newlyn, Ali Coleman