Designer Hilton Hollis Reinvents Bridge Fashion
August 13, 2006 | Levent OZLER
A powerful new fashion consumer is demanding more than run-of-the-mill bridge fashion, and designer Hilton Hollis is producing exactly the clothes she wants to buy, wear, and be seen in, season after season.
"The woman who buys my clothes is very specific: She knows who she is, what she wants, and she won't settle for less than perfect fit in styles that reflect her own cultural refinement," says Hollis. Distinguished by impeccable tailoring, couture finishes, contemporary styling, and imported fabrics (all offered at bridge prices) Hilton Hollis designs transcend the market segment.
Hollis, who launched his line in Spring 2006, is already being touted as the next big thing by fashion insiders.
"Hilton Hollis clothing is modern, but with a particular fit that is rare today," says Nat Ekelman, president of GeNe, the line's Dallas representative. "Hilton is a marvelous tailor. He excels at architectural seaming: every jacket is rich with surprising, subtle details that reflect an extraordinary level of old world craftsmanship."
Customers agree. Sales quadrupled in the first year and the company is on track for similar growth with the next collection.
The Fall 2006 collection features:
* A fitted jacket of slate-blue silk taffeta interwoven with chocolate wool bouclé
* A tone-on-tone embroidered black tropical wool skirt with fabric by Yunsa
* A deceptively simple white cotton shirt with hand-stitched lattice pin-tuck detail that is sure to become an instant classic
* A fully reversible, double-cloth, ivory silk-and-wool shawl-collar jacket with hand crocheted blanket stitch trim
With a product that transcends the off-the-rack niche in style, detail, and craftsmanship - and keeps the price tag in the bridge range - Hilton Hollis is creating a quiet revolution in the marketplace.
Visit Hilton Hollis at http://www.hiltonhollis.com
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